Kelly Kandler, owner and managing consultant at Firefly Consulting, has been using, administering and configuring Eloqua since 2005 and has been a certified Eloqua strategy, best practice, and implementation consultant since 2008. Available services include:
The configuration details of a Marketing Automation system can determine your team's success or failure and shouldn't be taken lightly. Firefly Consulting has implemented or optimized 100+ systems for all variety of businesses and knows what questions to ask, what strategies to consider and what barriers that must be overcome to create a system that works for your business.
Are you communicating with your Prospects and Customers properly? How do you identify Prospects at each stage in the buying cycle? Does your data support your strategy?
Campaign Process Optimization
Is your marketing team operating in the most efficient way possible? Firefly Consulting can help you emphasize the strengths and eliminate the bottlenecks in any campaign execution process.
Email and Form Best Practices
Are you still using spreadsheets to track event registration and attendance? There's a better way! Firefly Consulting can help make your team more efficient and your reports more useful.
The highest level of marketing automation sophistication includes automated nurturing programs that free up your marketing staff to focus on strategy and analysis rather than basic execution. Firefly Consulting can help you build your full nurturing strategy from defining your customer personas, to identifying content gaps, to building your long-term campaign flows.
A good Marketing Automation strategy works hand-in-hand with your CRM system. Whether Firefly Consulting has helped you choose and implement the best CRM system for your needs, or you are already using a system that works for you, we will help you integrate the two systems to create an efficient and effective end-to-end sales and marketing process.
A sucessful Lead Management strategy includes detailed and documented processs for Lead Creation, Lead Funnel Definition, Lead Aging, Lead Assignment, Lead Notification and Lead Reporting. Does your business have all of these bases covered? If not, Firefly Consulting can help.
You've heard the buzz. Are you ready for Lead Scoring? Firefly Consulting can help you decide whether this powerful tool will fill the holes in your Lead Management strategy and can work through development of an effective criteria matrix and custom program build with you.
Staff Training and Documentation
Firefly Consulting's primary goal is always to make our clients as knowledgable and self-sufficient as possible. Every major implementation or process change is accompanied by detailed staff documentation, checklists and full classroom training if desired so that your staff, regardless of technical aptitude, can quickly become confident and effective.
Marketing Best Practice and General Strategy Consulting
A marketing strategy is never finished. Effective executives know that over time, adjustment, optimization and improvement of processes is always required. Firefly Consulting can help you systematically review your current state and help get you to a better future one.
If you are confident in your existing marketing strategy but simply don't have the resources to efficiently execute your campaigns, Firefly can help with that as well. Outsourcing your basic campaign execution to our experienced Campaign Managers can free up time for you and your staff to focus on more strategic decision-making.
Utilizing asset templates that you have already created and optimized on your own or with the help of Firefly, Campaign Managers can build the emails, landing pages, and/or form assets that you require with just a few days turnaround time.
Once the assets are done, our experienced Campaign Managers can help get your emails out the door on time by creating and activating Campaign flows according to Eloqua best practices and your individual company process requirements.